CALIFORNIA ALMONDS

California Almonds are a different kind of snack. So we showed up where snack foods typically did—in a very different way. It wasn’t just fun. It grew engagement by triple digits too.

We kicked off Fantasy Football season on NFL.com with Fantasy Football Tips from Fantasy Characters. A certain departure from locker room speeches and Rudy references.

Discovery Channel’s Shark Week features endless feeding frenzies, giving sharks a bad name. So we fed a totally real shark almonds, and changed his life forever. See the campaign Mother Jones called “oddly elaborate.”